Our Media Lab produces creative content for digital experiences that help customers and employees connect with brands.
Great content starts with a deep understanding of the audience and their needs. Working closely with our research and design teams, we use ‘deep insights’ to build powerful narratives and visuals that humanize brands and make complex ideas easy to grasp.
We produced a series of 3 ‘cinematic’ stories for SAP Health to highlight the everyday application and impact of their solutions.
We spent time with medical doctors, scientists, and patients, filming in locations across Europe. The result was 3 authentic stories that showcase SAP’s partnerships.
We created a series of demo videos to bring Sutherland’s digital solutions to life. For each demo, we scripted and filmed customer journeys to illustrate how the platform or service is used in real life. In addition, bespoke animation helped to explain the key features and benefits.
This mixed media approach resulted in fun, informative and easily digestible video content that make Sutherland’s digital solutions feel tangible.
We developed a series of stories to articulate and support Sutherland’s employee value proposition ‘Be Yourself’.
Our crew spent time following three Sutherland employees in USA, Philippines, and India. We captured authentic moments from their personal and professional lives.
The final series was a moving campaign which helped Sutherland’s articulate their EVP in an authentic way.
Media services include
We use customer and employee insights to determine the right content approach to meet the business needs.
- Customer insights
- Strategic approach
- Storytelling approach
We craft creative content across all digital touchpoints to enable delightful digital experiences.
- Web copy
End to end production of video content, from copy to finished video or animation.
- Customer and employee stories