#ethnobreakfast at Sutherland Labs

We’re excited to be hosting this month’s #Ethnobreakfast, a monthly gathering of design anthropologists, UX practitioners, and other like-minded folks based in the Bay Area. It’s free to attend and all are welcome!

When: Friday September 9th, 8:30 am – 10:00 am

Where: Sutherland Labs, 128 Spear St, Third Floor, San Francisco, CA 94105.

The topic of this meeting will be: who is the subject of ethnographic research? Depending on industry and field we variously refer to “users”, “consumers”, or “customers”. We talk about being “human-centered”, but we need to explore how these definitions are constructed and expressed in our work. Where do these terms overlap and diverge? And what new terms, if any, may be needed to reflect changes in technology and lifestyle? For example: will the terms “driver” and “passenger” be as relevant with the rise of autonomous vehicles?

Come, grab a coffee and chew over these questions (and bagels) with the SF ethnography community. If you have any questions about the event, please contact our SF Design Researcher Giulia Mazza  – giulia@sutherlandlabs.com