Observe, reveal and connect through human stories

Research films work perfectly when you need to build shared understanding among team members, stakeholders or business leaders. And, because our content is easy to share, critical stories about customers or employees can be socialized more easily – travelling far and wide within an organization.

Research films are a visually compelling way for stakeholders to quickly grasp complex topics and behaviors, and understand what to do next. Our approach is led by experienced researchers, who work closely with our film teams to capture striking visual content without compromising the depth of research insights.

The result is content that is easy to understand and disseminate, and provides evidence to make more informed decisions.

Here are some of the ways clients use research films in their decision making:

• Gain a deeper understanding of a topic or subject
• Build a case for further research or investment
• Make decisions about product, service or marketing strategy
• Identify and prioritise areas for new growth
• Reduce the risk of key information being lost or misconstrued

Research films are a great way to explore specific research questions in depth – capturing the difference between what people say, and what they do. Specific use cases might include:

• Learn how to target products more accurately
• Identify new product ideas or ways of doing things
• Understand reactions to propositions and pricing
• Explore market demand for products
• Identify how to create strong connections with customers
• Understand behavior in different contexts or geographies
• Reveal cultural and cross-cultural nuances
• Give a voice to disenfranchised groups