James Heaney, Principal ResearcherNothing beats seeing first-hand how customers really use your products.
A successful product is one built around your customer. Our evaluative methods put your customer at the center of every stage of the development process, boosting the odds of your success whether launching a new product or revitalizing an existing experience.
Reduce risk by testing your products with real users. We draw on methods like usability testing and heuristic review to identify issues quickly, while global research allows us to test at scale before you launch into new markets. Our prioritized recommendations let you know exactly where and how to take action.
Whether this takes place in our UX Labs or remotely, we actively encourage stakeholders to observe testing. Nothing beats seeing first-hand how customers really use your products.
Customer adoption doesn’t happen overnight. To help you understand how customers use products over time we establish meaningful benchmarking metrics, so that you can assess how your product is performing in the market, and against competition.
Progressively, we monitor for improvements and evaluate the impact of design decisions on customers, providing recommendations to directly apply to your product roadmaps.
By staying attuned to customer feedback and market trends, you can stay ahead of the curve and continuously enhance your offerings.
Test early, and often, to give products the best possible chance of success. As innovation is an ongoing process we provide flexible research programs such as rapid labs to test features, concepts, prototypes and hypotheses with customers quickly and iteratively – and without slowing down development.
Use these insights to inspire experimentation and build confidence into your product roadmap.
Ready to discuss how optimization can help you achieve your goals? Set up a call with one of our experts.