Marise Phillips, Sutherland Labs - Snr Director of Service DesignOur role is to bring focus amid the noise - building grounded strategies that teams can immediately act on.
Effective strategy starts with clarity – knowing where to focus now, and how to prepare for possible futures. We bring teams together to create strategy that is grounded in human insight and informed by signals of change.
Our approach creates a bridge from insight to foresight, letting you develop strategy that resonates and inspires, whilst anticipating the future.
If you lack a clear vision, you will struggle to act – or adapt. We bring ambitions into focus, ensuring that stakeholders, leaders, and teams agree on a common view of success, and then we explore how that vision might evolve as customers, technologies and markets move.
Through stakeholder interviews, storytelling, and future thinking workshops we create space for different perspectives to be heard. We focus on sharing human moments – a customer video, or the experience of a frontline call agent – that allow teams to reframe conversations and imagine new possibilities.
Our stakeholder reports and playback decks establish a shared reference point. They make use of film, playbacks, interactive media, so that they can easily speak to different levels and functions – and prepare them for what’s ahead.
Too often, strategy feels disconnected – an imposed directive, rather than a story that teams are invested in. We bring together the right people to explore possible futures together, and co-create pathways to test and refine. Tools like service blueprinting and roadmapping help us turn these pathways into strategies that teams can take forward.
By combining research, stakeholder and business perspectives, teams can fully understand where gaps exist and where the opportunities lie. And to make strategy feel real, we produce living artefacts: visually rich, story-driven tools that can travel far and wide across the business, to engage and inspire teams to act.
The future is never certain, so we help you plan for multiple possibilities. We create flexible playbooks that are grounded, but give teams the space to experiment and adapt.
These playbooks guide prototyping and pilot testing. And because change feels less daunting once you see and feel it, we turn pilot results into shareable stories – using animation, film and storytelling – that build momentum across the business.
Ready to discuss how strategy can help you achieve your goals? Set up a call with one of our experts.