Mark Brady, Senior Research DirectorWhen you get closer to local audiences, you effectively de-risk your decision making – and build more successful products.
There is no one size fits all in a global marketplace.
What works in one market could confuse or, worse, offend customers in another. Fail to understand the local culture and audience you’re designing for, and you might miss an opportunity you never thought to consider.
We make it easy to conduct research on an international scale – navigating complex logistics, time zones and language barriers so you don’t have to.
As a partner of the UXalliance, we access a leading partner network that spans the globe and have conducted research in markets as diverse as the Philippines, Columbia, Jamaica, India, South Africa, Hong Kong and Japan.
UXalliance partners have collaborated for 20 years – not just as colleagues, but as friends. We still to meet face-to-face once a year to deepen our working relationships, and throughout the year to share industry knowledge and develop global research practices.
No one knows their markets as well as our local partners. We collaborate with them to design a research approach suited to your local participants, their location, and customs, and specialize in reaching hard to find or underserved audiences.
The design and execution of international studies, from fast-launch rapid labs to complex strategic engagements, is our strength. We provide one single point of contact to reduce operational overload. All research partners are regularly vetted for quality and reliability.
We believe in delivering top quality global research that works for your goals and budget. Our studies are designed to be efficient and take advantage of our global network. Partners share standard methodologies, processes, and reporting formats to ensure you get consistent research from any one of our partners.
We’d love to discuss your global research needs. Get in touch to speak to one of our experts.
BBC World ServiceThe value of getting input from our users — wherever in the world they are — is clear. It helps us to put the user at the heart of the work we do and make informed decisions at every step of the design process.