We are experts in in-person research, which observes the full context of an experience, not just the limited perspective that a webcam and screenshare can depict.
In-person reveals the full picture of your customer’s emotions and environment, like a bouncing leg that could indicate stress, a subtle curse that someone says under their breath, or a hesitating hand wavering above a mobile prototype.
These customer insights can be delivered through Research Films so that teams can experience your customer’s world, and your product, from their perspective.
Explore the benefits of in-person research
Discover why in-person research can turn first-hand experiences into strategic advantages:
Build genuine empathy. Feel what your customers feel and immerse in their environment. Understand their natural behavior, around or away from the screen.
Gain rich, reliable data. We build meaningful connection and rapport, to let us gather deep insights on customer mindsets, behaviors, and challenges.
See the full picture. Observe customers’ experience in three dimensions, rather than via a screen, and how they really use your product or services in their daily lives.
Nuanced understanding. Gain perspectives from diverse, underserved or hard to reach customer groups, by taking the lab to them.
Translate research insights into action. We turn detailed observations into actionable strategies to inform product roadmaps and decision making. Leading to products that resonate deeply with your customers, and that they will love.
Strengthen customer relationships through greater understanding and empathy. Get in touch to learn how you can use in-person research.
Wearable cameras take you there
We use lightweight, wearable cameras to capture authentic human experiences – to ensure that product and service design is driven by real insight, rather than hypotheses or assumptions.