Kids don’t just use your products – they experience them in ways most adults can’t anticipate.
We help product teams tap into that world with ethical, developmentally-aware research that brings families into the design process.
Understand what really engages kids
Get reliable data on how children really experience your products – at all ages and developmental levels – to design more engaging experiences.
- Ethnographic studies to reveal what families really need, and where opportunities lie
- UX testing on kids platforms to explore interactions, discoverability, and wayfinding
Refine product-market fit
Explore the dynamics and relationships between children, parents, families and technology – to design products that work across households
- Ethnographic studies with families, parents and children
- Early concept testing to understand what excites children about your product (or doesn’t)
- Feature testing. What do kids engage with?
Capture natural context
Using wearable technology we can observe unfiltered, natural interactions and understand how context and environment shape behavior.
- In-home observation to understand how products fit into daily life
- Wearable camera studies to reveal how attention and emotion shift through use
- Diary studies using video diaries to understand patterns of behavior over time
Examples of kids research
How we do it
Safe, ethically sound research. Led by experienced and verified researchers, who adhere to strict privacy and security guidelines.
Kid-centred, expert-led sessions. Tailored to take into account children’s development stages, their attention spans and ways of expressing themselves.
Media rich insights. We employ unobtrusive methods and wearable cameras that can capture what kids naturally do, not just what they say.
All ages, modes and platforms. We’ve run studies with babies to teens, across mobile, TV, console, web as well as AR, voice and physical devices.
We’d love to discuss your kids research needs. Get in touch with us today to speak to one of our experts.