Inside the Labs: Customer Journey Mapping

One of our most commonly used tools is Customer Journey Mapping – it’s a great tool for understanding how your customers are really experiencing products and services, where there are pain points and opportunities to innovate.

But exactly what does the journey mapping process look like? Simon Herd and Imogen Clark from our London Labs took some time to walk us through the process.

Snr Director, Marketing & Communications

Sutherland Labs
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