Laura Donohue, Senior UX Researcher, Sutherland LabsMaking evidence based decisions is crucial in a fast paced environment where every second and cent counts.
How can you give your title the best chance of success? By understanding your players’ real experience.
We gather player feedback in a targeted way and turn this into actionable insights that expedite development and make better games. Our team have over 10 years experience of working with the leading game developers and publishers in the industry.
We reduce risk by running concept testing sessions with your player base. By observing player reactions first hand, we can validate the creative direction of your game, including:
- Early art direction
- Narrative
- Game mechanics
- Trailers & cinematics
By observing, documenting, and analyzing gameplay with real players we can deliver actionable insights that your team can act on and move forward.
Following playtesting, we run follow-up interviews with players to qualify observed behaviors so that you know what happened, and why.
Playtesting services include:
- Simultaneous in-person playtesting in our Labs
- Remote playtesting
- Testing in players’ homes or community spaces
We measure player behavior and engagement over time using multi-week or month-long testing. Our researchers provide player-centric insights that pinpoint what aspects of your game keep players engaged by:
- Tracking real player behaviour in their natural environment
- Collecting player feedback at multiple stages
- Detecting and analyzing trends and patterns in behavior
Our labs provide the ideal space for running games research – right in the heart of London. We specialize in creating bespoke solutions that meet your research needs, including:
- 1:1, group and multiplayer set ups
- Moderation
- Tech support and studio hosts
- VR set ups
- Live streaming
- Gaming PC and console hire
- Recruitment
- Visualizers for mobile and device testing
