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Sutherland Labs - Home
Services
Research
Strategy
Optimization
Specialisms
Inclusive Design
Video Content
Kids Research
Games Research
Research Films
In-Person Research
Global Research
Training
Work
Designing Playful, Intuitive Games for Children
Can Two Customer Journeys Feel Like One?
How Do You Make News Work for Voice?
How Do Viewers Use Personalized Playback?
What Does the Future of Agent Experience Look Like?
How Do You Build the Right Product for Every Restaurateur?
What Music-Lovers Really Want From Chatbot Support
Refining Gameplay Through Deep Player Insight
Growing a Hospitality Brand by Putting Its People First
Using Local Insights to Expand BBC Global News
How Can Empathy Build More Inclusive Games?
Working Towards More Transparency in Outsourcing Relationships
Shaping the Future of On-Demand TV for a Global Broadcaster
Bringing a Health Insurer Closer to its Customers
Designing a More Connected Future for Pet-Parents
Patient Research to Reduce Friction in Hospital Administration
Making Hospital Entertainment Work for Patients
A Design-led Approach to Elevate Candidate Experience
Empowering the Workforce Through Digital Strategy
Designing Hiring Journeys for Next-Gen Graduates
What Does ‘Smarter’ Customer Support Look Like?
Engaging B2B Audiences with Award-Winning Videos
Empowering Young Patients with a Gamified Health App
Insights
The Importance of Training Your Empathy Muscles
Using Evocative Moments to Promote Pathfinding in Video Games
UX Masterclass 2023 – Designing Change in a Complex World
Labs Library: Essential Reading List
Labs Life: Getting to Know Melanie Wadey
Top 5 Ways Video Content Can Improve CX
Linguistics and Power Dynamics in IDIs
Be Distracted! It’s Good For You.
Labs 2023: In Review
A State of Crisis is Changing Customer Behaviour: How Can Retailers Prosper?
Labs Life: Meet Laura Donohue
Labs Life: Getting to Know Charlee Jones
Labs View: International Women’s Day 2024
The Power of Research Films: Enhancing CX through Visual Ethnography
Guidelines for International Games Testing
Indie Game Quest Begins! An Evening of Prototyping and Playtesting
5 Key Metrics To Measure Video Success
Ask & Answer: How Do You Collect Player Feedback?
Why Green Tech Must Prioritize Users to Achieve Net Zero
Sutherland Labs Wins Silver at the 45th Annual Telly Awards
Everything I Know About Planning Workshops, I Learned Working at Summer Camp
Learn about Games Research? Quest Accepted!
Designing for Reality
Everything I Know About Facilitating Workshops, I Learned Working at Summer Camp
EPIC Redux: AI Meets Human – Who’s Really in Charge?
Embracing Inclusivity in Design: Perspectives from Our Team
Powering EV Adoption: The Crucial Role of UX
Gotcha: What’s Your SAP?
How to create effective customer journey maps
Designing Employee Experiences (EX): The next wave of workplace innovation
What is a Service Safari and how to use it
Labs Life: Introducing Anton Artemenkov
Conversational UI: 8 insights into smarter chatbot UX
Labs Life: Getting to know Owen Daly-Jones
Design that Inspires: Brompton Bikes
Labs Life: Getting to know Gemma Wisdom
Design that Inspires: Edward Tufte and The Visual Display of Quantitative information
Empathy As A Skill: How Social Work Helped Me Become a UX Researcher
Selling Users Short: Frictionless UX Isn’t Always Better When It Comes To Investing
Show Up for Fem Gamers: Improving Your Social Support Tools is Good for Business
Iteration, and the essence of a design
Game On: How We Run Playtesting at Sutherland Labs
UX Masterclass 2022
Labs Life: Introducing James Heaney
Documenting the Progression of Pathfinding in Video Games
YFTF? Why Face To Face?
How Do We Know Where We’re Going? Pathfinding In Real Life
What’s your mental model of a mental model?
Running a Design Workshop for Non-designers
Labs Life: Meet Catrin Griffiths
Slouching Again?
How Video Games Adapted Real Life Pathfinding Tools
Labs Life: Getting to Know Nicole Laborde
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