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    • Designing Playful, Intuitive Games for Children
    • Can Two Customer Journeys Feel Like One?
    • How Do You Make News Work for Voice?
    • How Do Viewers Use Personalized Playback?
    • What Does the Future of Agent Experience Look Like?
    • How Do You Build the Right Product for Every Restaurateur?
    • What Music-Lovers Really Want From Chatbot Support
    • Refining Gameplay Through Deep Player Insight
    • Growing a Hospitality Brand by Putting Its People First
    • Using Local Insights to Expand BBC Global News
    • How Can Empathy Build More Inclusive Games?
    • Working Towards More Transparency in Outsourcing Relationships
    • Shaping the Future of On-Demand TV for a Global Broadcaster
    • Bringing a Health Insurer Closer to its Customers
    • Designing a More Connected Future for Pet-Parents
    • Patient Research to Reduce Friction in Hospital Administration
    • Making Hospital Entertainment Work for Patients
    • A Design-led Approach to Elevate Candidate Experience
    • Empowering the Workforce Through Digital Strategy
    • Designing Hiring Journeys for Next-Gen Graduates
    • What Does ‘Smarter’ Customer Support Look Like?
    • Engaging B2B Audiences with Award-Winning Videos
    • Empowering Young Patients with a Gamified Health App
  • Insights
    • The Importance of Training Your Empathy Muscles
    • Using Evocative Moments to Promote Pathfinding in Video Games
    • UX Masterclass 2023 – Designing Change in a Complex World
    • Labs Library: Essential Reading List
    • Labs Life: Getting to Know Melanie Wadey
    • Top 5 Ways Video Content Can Improve CX
    • Linguistics and Power Dynamics in IDIs
    • Be Distracted! It’s Good For You.
    • Labs 2023: In Review
    • A State of Crisis is Changing Customer Behaviour: How Can Retailers Prosper?
    • Labs Life: Meet Laura Donohue
    • Labs Life: Getting to Know Charlee Jones
    • Labs View: International Women’s Day 2024
    • The Power of Research Films: Enhancing CX through Visual Ethnography
    • Guidelines for International Games Testing
    • Indie Game Quest Begins! An Evening of Prototyping and Playtesting
    • 5 Key Metrics To Measure Video Success
    • Ask & Answer: How Do You Collect Player Feedback?
    • Why Green Tech Must Prioritize Users to Achieve Net Zero
    • Sutherland Labs Wins Silver at the 45th Annual Telly Awards
    • Everything I Know About Planning Workshops, I Learned Working at Summer Camp
    • Learn about Games Research? Quest Accepted!
    • Designing for Reality
    • Everything I Know About Facilitating Workshops, I Learned Working at Summer Camp
    • EPIC Redux: AI Meets Human – Who’s Really in Charge?
    • Embracing Inclusivity in Design: Perspectives from Our Team
    • Powering EV Adoption: The Crucial Role of UX
    • Gotcha: What’s Your SAP?
    • How to create effective customer journey maps
    • Designing Employee Experiences (EX): The next wave of workplace innovation
    • What is a Service Safari and how to use it
    • Labs Life: Introducing Anton Artemenkov
    • Conversational UI: 8 insights into smarter chatbot UX
    • Labs Life: Getting to know Owen Daly-Jones
    • Design that Inspires: Brompton Bikes
    • Labs Life: Getting to know Gemma Wisdom
    • Design that Inspires: Edward Tufte and The Visual Display of Quantitative information
    • Empathy As A Skill: How Social Work Helped Me Become a UX Researcher
    • Selling Users Short: Frictionless UX Isn’t Always Better When It Comes To Investing
    • Show Up for Fem Gamers: Improving Your Social Support Tools is Good for Business
    • Iteration, and the essence of a design
    • Game On: How We Run Playtesting at Sutherland Labs
    • UX Masterclass 2022
    • Labs Life: Introducing James Heaney
    • Documenting the Progression of Pathfinding in Video Games
    • YFTF? Why Face To Face?
    • How Do We Know Where We’re Going? Pathfinding In Real Life
    • What’s your mental model of a mental model?
    • Running a Design Workshop for Non-designers
    • Labs Life: Meet Catrin Griffiths
    • Slouching Again?
    • How Video Games Adapted Real Life Pathfinding Tools
    • Labs Life: Getting to Know Nicole Laborde
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